Koala Brew Co

The branding for Koala Brew Co. was a self-initiated project in which I revisited a logo I originally created for a family member when I first began my design journey. The concept was for an Australian-brewed alcoholic ginger beer, inspired by the laid-back character and bold flavors associated with Australia. For this project, I developed the brand identity from the ground up, including the wordmark, logo, packaging, and a series of out-of-home mockups to demonstrate how the brand could appear in real-world environments. Both the illustrations and the wordmark were drawn from scratch, allowing me to craft a distinctive and cohesive visual identity. The mockups were created using AI tools to help visualize how the brand could live across physical touchpoints and promotional activations.