Fantasy Footie League

For the launch of a new 5-a-side fantasy football platform, I was tasked with creating a suite of launch assets, including a new logo animation, hero video and email templates. I was provided with the staging platform as a reference for the brand identity and functionality, but was given full creative freedom to develop the visual direction. My aim was to showcase the platform’s functionality while also capturing the excitement and social aspect of playing the game with friends. To achieve this, I combined UI motion graphics, stock footage and dynamic typography, creating a visual style that balanced product demonstration with the energy and excitement of fantasy football.